It’s no secret to anyone that I’m all about branding. It’s for sure my favourite part of design. It’s what truly excites me. This might not make much sense, considering I chose to study Communication with a focus on journalism during my undergraduate years and pursued my master’s degree in interactive media. But […]

  So, let’s go straight into the point in this post, which is discussing Nielsen’s heuristics and what I tried to integrate into my project, Dutchify, to make it follow the UI/UX design principles. Because, as we all know, I’m all about the rules. But, before we jump in, let’s understand what “heuristics” exactly means.

    If you’ve been following my journey, you know that I had a not-so-great start with the user-centered design (UCD) process. And yep, I did same thing with wireframing. 😂👌🏻 But guess what? It’s all part of the learning curve, and today I’m here to share my reflections on this important part of UI

    Being an immigrant isn’t easy. People are different, foods are weird, places are new. I mean, seriously, even Doritos taste awkward – and they’re the same old ones we have back in Brazil. But above all, communication and language are different. 💬   I think the language issue is the worst thing for

    Before starting this post, I would like to mention that the concept of user-centered design has always been very clear in my head. But every time I thought about it, user experience (UX) design also came to mind, and I treated them as completely different things. This made it a bit confusing.  

    Well, have you ever opened an app and felt a bit lost, unsure of how to navigate? Did it seem like all the information was misplaced without any order? This is because our brain tends to follow patterns that have developed from our prior experiences with other platforms. It is like if we